Identity and website created for photographer, Haaken Reed. When discussing with Haaken what he wanted in a logo, we both agreed to try and avoid overused icons that normally come with the territory when creating a logo for a photographer. Inspired by diagrams explaining the process of how a lens works, an icon abstracting "light through the lenses" was created.
In addition to the identity, Haaken is also expanding his web presence, and wanted a website that matched his new identity. I created a clean look that puts emphasis on the photography, and allows Haaken to proudly show the photos he has taken for his clients.